Branding a virology-focused contract research organization isn’t easy, especially since we started as a team of two scientists with zero branding or design experience.

Our branding journey began back in 2017 with the original VRS concept. We wanted a company name and logo that would be relevant and easy to search, particularly as we operate on a global scale. As a virus contract research organization (CRO), we quickly agreed on Virology Research Services (VRS), a name that clearly describes our work while cleverly incorporating an acronym that subtly echoes the word virus – “ViRuS” (without the vowels).

Our initial logo used viral geometry and shades of blue, with the VRS acronym running lengthwise. The tagline Accelerating Discovery made our mission unmistakable.

The original 2017 VRS branding.

But later, we wanted our branding to be clearer and more precise, matching our scientific efforts. After much consideration, we decided to use a simple dodecahedron design.

The dodecahedron, characteristic of viral geometry (e.g., adenoviruses), symbolizes the structured, sophisticated, and precise nature of Virology Research Services Ltd.

The front face is colored a vivid sky blue to represent freshness, clarity, and openness.

This new design was adopted in 2019 when Virology Research Services was incorporated as a limited company with Companies House in the UK. And we have now successfully trademarked our branding.

The newly trademarked 2019 branding.

As we continue to expand our services and products, it is nice to reflect on our origins and evolution. Although we’ve dropped the tagline, we remain unshakably committed to ACCELERATING DISCOVERY.