Influenza
WHAT WE DO
Influenza research services at VRS
At VRS, we maintain a comprehensive collection of influenza A (H1N1, H3N2) and influenza B virus strains to support antiviral discovery, vaccine development, and host–virus interaction studies.
Our collection is updated annually to include the most recently circulating strains, ensuring access to clinically relevant isolates. Additional historical or emerging influenza strains can also be sourced upon request.
We also offer neutralisation testing for H5N1 and H7N9 using lentivirus-based pseudotyped reporter virus particles, providing a safe and reliable platform for evaluating antibody responses.
Our assays
Influenza testing services
Virus quantification assays
TCID₅₀ assay and qRT-PCR are available for quantifying infectious virus (TCID₅₀) or total viral genome copies (qRT-PCR) from biological samples and to evaluate the effect of antiviral compounds or other treatments on virus replication and release.
Our TCID₅₀ and qRT-PCR assays are ISO 17025 accredited.
Antiviral and cytotoxicity assays
Antiviral and cytotoxicity assays are available for evaluating compounds against different strains of influenza A and B.
Our antiviral and cytotoxicity assays are ISO 17025 accredited.
Neutralisation assays
Our microneutralisation assay measures the neutralising activity of antibodies, sera and other test articles against different strains of influenza A and B.
We also offer neutralisation assays using lentivirus-based pseudotyped reporter virus particles for highly pathogenic strains like influenza H5N1 or H7N9.
Our microneutralisation assays are ISO 17025 accredited.
For certain strains we also offer HAI assays, determining the ability of antibodies or sera to prevent virus hemagglutination.
Air-liquid interface infection models
For studies requiring a highly physiological in vitro model, we have developed both air–liquid interface (ALI) and organoid systems for influenza virus infection. These models are ideal for evaluating antiviral compounds and investigating influenza virus biology in a setting that closely mimics the human respiratory tract.
Our ALI cultures are generated using primary human bronchial epithelial cells grown at an air–liquid interface, where they differentiate into a pseudostratified respiratory epithelium comprising ciliated cells, mucus-producing goblet cells, and other specialised cell types found in the human airways. This physiologically relevant model provides a powerful platform for studying virus–host interactions, viral pathogenesis, and antiviral efficacy.
Industrial testing (ISO21702, ISO18184, virucidal activity in suspension)
We offer a range of standardised assays to evaluate the antiviral efficacy of non-porous surfaces, textiles, and disinfectant and virucidal products against influenza viruses.
In addition to our standard assays, we can develop bespoke protocols tailored to specific materials, product applications, and influenza virus strains, ensuring testing is aligned with your research or product development requirements.
Our ISO21702, ISO18184 and our suspension test are ISO 17025 accredited.
Bespoke studies
VRS also offers bespoke studies, including customised assay development, mechanism-of-action studies, virus characterisation and fundamental virology research.
Case Study: Validating a virus transport medium for regulatory submission
A client needed evidence that infectious virus survived 72 hours in its new transport medium, under CLSI M40-A2 plus additional FDA expectations including human mucus. VRS front-loaded the work into a pilot phase, then delivered GLP-like data across influenza, RSV and coronavirus NL63 on time.
Case Study: Iterative screening for broad-spectrum influenza antibodies
Twelve months of antibody engineering demanded functional data fast enough to steer the next design round. VRS ran high-throughput neutralisation screening through to IC₅₀ determination across multiple strains, holding measurements within a three-fold range over repeated cycles, consistency the client’s alternative readouts could not match.
Background
What is influenza?
Influenza viruses are enveloped, negative-sense, single-stranded RNA viruses belonging to the family Orthomyxoviridae. They are classified into four main types: influenza A, B, C, and D. Influenza A and B viruses are responsible for the majority of seasonal human influenza infections; influenza C is generally associated with milder illness and influenza D primarily infects cattle and is not known to cause disease in humans.
Influenza viruses enter host cells mainly through receptor-mediated endocytosis, with micropinocytosis also involved in the entry of elongated viral particles. Following entry, the viral envelope fuses with the endosomal membrane, allowing release of the viral ribonucleoprotein complexes into the cytoplasm. These complexes are then transported to the nucleus, where viral RNA replication and transcription occur. Newly synthesised viral components are transported to the plasma membrane, where progeny virions assemble and are released by budding. This release process is facilitated by the viral neuraminidase protein, which helps cleave sialic acid residues and prevents newly formed virions from remaining attached to the host-cell surface.
Influenza A and B viruses have segmented genomes composed of eight RNA segments, which encode multiple proteins involved in viral replication, structural assembly, host-cell interaction, and immune evasion. Two major surface glycoproteins, haemagglutinin and neuraminidase, play central roles in the viral life cycle. Haemagglutinin mediates attachment to sialic acid receptors on host cells and promotes membrane fusion, while neuraminidase supports viral release and spread. Influenza A viruses are further divided into subtypes based on the antigenic properties of their haemagglutinin and neuraminidase proteins. Currently circulating seasonal human influenza A viruses include A(H1N1) and A(H3N2).
A defining feature of influenza viruses is their capacity for rapid genetic and antigenic change. Antigenic drift occurs through the gradual accumulation of mutations, particularly in the genes encoding haemagglutinin and neuraminidase. This process enables influenza viruses to partially evade pre-existing immunity and contributes to recurrent seasonal epidemics. Influenza A viruses can also undergo antigenic shift, in which reassortment of genome segments between different influenza viruses generates novel strains. When such strains acquire the ability to infect and transmit efficiently among humans, they may have pandemic potential. These evolutionary mechanisms make continuous surveillance and regular updating of seasonal influenza vaccines essential.
Influenza viruses are transmitted primarily through respiratory droplets and aerosols produced when infected individuals cough, sneeze, talk, or breathe. Infection causes seasonal respiratory disease worldwide, with clinical outcomes ranging from mild upper respiratory tract illness to severe pneumonia and systemic complications. Common symptoms include fever, cough, sore throat, headache, myalgia, and fatigue. Severe disease is more likely to occur in older adults, young children, pregnant women, and people with underlying medical conditions or weakened immune systems.
Seasonal influenza is estimated to cause approximately 1 billion infections globally each year, including 3-5 million cases of severe disease and up to 650,000 respiratory deaths annually. In addition to its direct health impact, influenza places a substantial burden on healthcare systems and contributes to significant economic losses through medical costs, absenteeism, and reduced productivity.
Vaccination remains the primary strategy for preventing influenza infection and reducing the risk of severe disease. However, vaccine effectiveness varies between seasons due to ongoing viral evolution and the difficulty of predicting which strains will circulate. Antiviral therapies are also available, including neuraminidase inhibitors such as oseltamivir and zanamivir, as well as the polymerase acidic protein inhibitor baloxavir marboxil. These treatments can reduce disease severity and duration when administered early, although antiviral resistance may emerge. Amantadine, an inhibitor of the influenza A M2 ion channel, is no longer used for flu treatment due to the widespread development of viral resistance. The continuing evolution of influenza viruses, together with the persistent risk of future pandemics, highlights the need for improved vaccines, broader antiviral options, and sustained global surveillance.
Overall, influenza viruses are highly adaptable respiratory pathogens with major clinical and public health importance. Their ability to evolve rapidly, cause annual epidemics, and occasionally give rise to pandemic strains makes them a continuing priority for virology research, vaccine development, and antiviral discovery.
Frequently Asked Questions
Do you work with live virus?
Yes. All our studies are performed using live, replication-competent wild-type viruses. We maintain a wide range of influenza A (H1N1 and H3N2) and influenza B strains, expanding our repertoire every year.
For highly pathogenic influenza strains (e.g. H5N1, H7N9) we use lentivirus-based pseudotyped reporter virus particles instead, which can be used to study antibodies, sera, or compounds specifically inhibiting virus entry.
Can you work with new virus strains or develop bespoke assays?
Yes. If a required strain is commercially available (or can be supplied by the client), we can acquire, expand and optimise it for your project.
We routinely develop bespoke assays tailored to individual research programmes. We work with both Containment Level 2 (CL2) and Containment Level 3 (CL3) viruses. For new or unusual pathogens, additional biosafety assessments or regulatory approvals may be required before work can begin. We recommend discussing these requirements with us early during project planning to avoid unnecessary delays.
Do you work with other respiratory viruses?
Yes. In addition to influenza, we also work with:
- Respiratory Syncytial Virus (RSV)
- Seasonal coronaviruses
- SARS-CoV-2
- Human metapneumovirus
Our range is always expanding, so please contact us to check the latest viruses added, or if you have a bespoke request.
Why choose VRS for influenza studies?
Over the past decade, VRS has built an extensive portfolio of influenza virus assays covering a wide range of historical, seasonal, and emerging strains. Many of these assays were developed proactively as new variants emerged, while others were created in response to specific client challenges that could not be addressed using existing methods.
As a result, we’ve developed a deep understanding of influenza virus biology and the practical challenges of working with this constantly evolving pathogen. We know that no two influenza projects are quite the same, and we’re comfortable adapting our approaches when standard methods aren’t enough.
Can you adapt existing assays to our specific requirements?
Yes. All experimental work is carried out by our scientific team within our UK laboratories. We do not subcontract laboratory work to third parties.
Where a project requires specialist services outside our scope (for example, peptide synthesis or animal studies), we can coordinate with trusted collaborators while remaining your primary scientific contact throughout the project.
Are all studies performed in your own laboratories?
Yes. All experimental work is carried out by our scientific team within our UK laboratories. We do not subcontract laboratory work to third parties.
Where a project requires specialist services outside our scope (for example, peptide synthesis or animal studies), we can coordinate with trusted collaborators while remaining your primary scientific contact throughout the project.
How can I find out more?
You can explore our related resources, including technical articles, case studies and virus-specific services, using the Learn More section above.
If you would like to discuss your project directly, please contact us using our contact form or email vrs@virologyresearchservices.com.
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